A couple of years back, the Indian fitness tracker market saw the emergence of a new player in the form of GOQii. 3 years and a couple of upgrades later, Indian healthcare device and ecosystem provider GOQii has announced a slew of new features and a brand new tracker for its upgraded healthcare ecosystem.
At the very heart of this upgrade lies the inclusion of the family plans. For those uninitiated in GOQii’s offering, it includes a hardware-software pairing that seeks data from an activity tracker and incorporates the same into an ecosystem that comprises of a human fitness coach, doctors among other things. As a part of the new announcement, the subscription of the ecosystem has been extended to family members as well, with the details briefly being as below:
- Rs. 1999 for up to 2 family members and 3 months duration.
- Rs. 3499 for up to 3 family members and 6 months duration.
- Rs. 4999 for up to 4 family members and 12 months duration.
In addition to that, members of the same family plan will share a fitness coach as well as be able to book shared doctor consults. All plans are tax deductible under 80D as well.
Another part of the upgraded ecosystem is the Active Lifestyle Health Cover - which, essentially, is insurance for injuries incurred during preventive health care. This aspect of the ecosystem is still subject to approval from regulatory bodies.
Additionally, GOQii has also launched the GOQii Health Store on the GOQii app. The store includes several health-related categories in partnership with third-parties like:
- Healthy food ordering (Healthie.in, Herbivore, Fig)
- Pharmacy (1mg)
- Supplements (Pure Nutrition, Zenith Nutrition)
- Healthy snacks (Yoga bar, Sattviko, MO's, Green Snack co)
- Accessories (Urban buddha, GOQii itself)
The GOQii Health Store
The best thing about the store is that all your purchases are reflected across the ecosystem - so your coach and your doctor are fully aware of your decisions on the store. Other partners, not exactly on the app, include MapMyGenome and Reset gyms.
Within the ecosystem, GOQii has also launched a virtual currency called GOQii cash. You can earn this by maintaining an overall healthy lifestyle in the ecosystem, which in turn can be spent within the ecosystem.
In addition, GOQii has also launched a cognitive games section called Games4Good on the app, focused on mental health and stress-relieving.
A cognitive game on Games4Good
And at the heart of all this lies the brand new GOQii V3 tracker that sports a colour display, continuous heart rate detection, a 15-day battery life and a new feature known as Presence Plus that allows the tracker to detect other GOQii users around you and give you the option to add them as friends on the app.
The all new tracker is set to launch in January
With all these announcements, GOQii has pulled off a considerably significant annual overhaul by including insurance into its folds as well. Instead of just providing you with a device to detect and relay dumb data to you, GOQii very clearly aims to be the one-stop incentivised solution for all your preventive healthcare needs. It would be really interesting to see the brand get into the reactive healthcare segment as well, something that founder Vishal Gondal states is not on the cards right now as it does not fall within the use case of the current GOQii ecosystem.