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Zee5 reinforces sales leadership team, makes key appointments

Best Media Info 2019-03-12 08:56:31
(L-R) Tarun Katyal, Arunava Biswas and Shalini Dureja

Zee5 has announced a series of leadership appointments to strengthen its sales team. The announcements include the appointment of Tarun Katyal, Head of Sales, Large Clients; Arunava Biswas, Head of Sales, Agency Business and Shalini Dureja, Head of Sales, Government and SME Business.

Taranjeet Singh

Taranjeet Singh, Chief Revenue Officer and Business Head, New Projects, Zee5 India, said, “The OTT sector is constantly evolving. While at Zee5, we have witnessed exponential growth in the past year, this year will be about adding value to our advertisers through the language content narrative we are building. Keeping in mind the rapid market growth and emerging consumer trends, we have structured and aligned our teams to help brands and agency partners in achieving their marketing and communication needs. Shalini, Arunava and Tarun will be an integral part of the next step in the journey we have embarked on.”

Katyal said, “I have followed Zee5’s journey since its launch and I believe it’s a great brand to work with. The brand has charted a phenomenal journey in just one year, and I am excited to be a part of this growth story.”

Dureja said, “The next phase of Zee5’s journey, now that it is established as the fastest growing entertainment OTT destination, will be eventful. I look forward to working with the talented and energetic team at Zee5 and I hope to add value and keep learning as I grow with the platform.”

Biswas said, “Digital entertainment is growing rapidly, and I look forward to applying my experience and capabilities in building the growth story of Zee5.”

Katyal brings over 18 years of experience in charting out sales strategies, P&L management, contributing towards enhancing business volumes and growth across media, telecom and IT. Dureja has over two decades of experience in sales and marketing, business development and leading client relationships across top brands, including Reliance Broadcast Network Limited, Big FM and The Times of India. Biswas is a multi-vertical sales professional with an experience of over 13 years in integrated media sales along with enhanced skills of client and agency relationship management and has worked with renowned brands such as Conde Nast India, BBC World News, Bloomberg TV, etc.

Zee5 is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL). With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabi, Zee5 is home to one lakh hours of on demand content and 90+ live TV channels.

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