Mpower’s new campaign aims to drive awareness about suicide prevention in India
Mpower of the Aditya Birla Education Trust, a pioneer of mental health in India, launched a campaign to create awareness about suicide prevention – with a call to action on being able to #SunoDekhoKaho and recognise the red flags in time.
Issued in public interest, the campaign draws attention to a serious concern in society – suicide prevention. According to the World Health Organisation (WHO), suicide is one of the leading causes of death among young adults globally. As per 2015 NCRB data, over one lakh people on an average committed suicide every year in India between 2004 and 2014. And according to a 2012 Lancet report, India has one of the world's highest suicide rates for people aged 15 to 29.
Mpower’s campaign is launching with a digital video about a friend, a mother, a teacher addressing a person in front of them about how they never said that something was wrong, or that that they needed to talk. The campaign brings to light a critical issue of today – we are all too busy with our own lives to spend some time with those we love.
Neerja Birla, Founder and Chairperson, Mpower, said, “We all have come across a time when our loved one said they need to talk and we have put it off because of our busy schedules. We tend to ignore the signs and don’t spend time listening to them. Through this campaign, we want to create awareness about how an issue we think is small may actually be much bigger. We encourage everyone to #SunoDehoKaho and help those in need to speak up and seek help. At Mpower, we strongly believe in stamping out stigma by increasing awareness and promoting acceptance. We urge everyone to become more sensitised to mental health and champion the cause with us.”
The #SunoDekhoKaho campaign will be present through the month of September across social media and digital platforms such as YouTube, Facebook, Twitter and Instagram.
Mpower aims to help create a society where people with mental health concerns and their caregivers receive professional support, care and acceptance to facilitate their recovery without facing discrimination or shame.
Produced by: Mpower
Production House: Antimatter Productions
Cinematography: Santosh Mishra
Executive Producer: Pawan Jajoo
Costume Stylist: Vruddhi Rachh
Casting Director: Rishabh Thakur