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The NBA's China problem just got bigger. Plus, Ted Royer speaks: Tuesday Wake-Up Call

Adage India 2019-10-08 15:31:19

Just briefly: 
Money, money, money:
NBC’s “Sunday Night Football” tops Ad Age’s annual list of the most expensive TV slots for commercials, with advertisers paying an average of $685,227 to run a 30-second ad during its broadcasts. Guess what’s No. 2? Hint: Yes, it’s more football. Read the full list by Jeanine Poggi.

Another one: Group Nine Media, whose holdings include The Dodo and NowThis, is buying women-focused publisher PopSugar. The Wall Street Journal says the deal values PopSugar at $300 million, and it calls the move “the latest merger among new-media firms hoping that greater scale will help them sell online ads, where Facebook Inc. and Alphabet Inc.’s Google dominate.” In other recent deals, Vox Media agreed to purchase New York Media, and Vice Media said it will buy Refinery29.

‘Joker’: “Warner Bros. has been promoting ‘Joker’ “as more of an arthouse film, with a small budget and no brand partnerships,” Dan Whateley writes in Ad Age. That might be because of the film's controversial portrayal of violence. The studio declined to comment on its marketing strategy.

Bye: Facebook’s Instagram platform is doing away with its “Following” tab, which lets you spy on the likes and comments of people you follow. And “truthfully, we’re probably better off without it,”  BuzzFeed News writes.

Review alert: Groupon has put its creative account into review. Incumbent O'Keefe Reinhard & Paul is not defending the account, and Ad Age’s Lindsay Rittenhouse reports that Omnicom-owned DDB is competing for it.

Quote of the day: "I don’t believe we actually built an in-house agency. We actually built a progressive marketing department that has infused creativity into everything it does and uses creativity as a strategic imperative for creating growth. But that’s a mouthful.”—Chobani Chief Creative Officer Leland Maschmeyer, speaking at last week’s Association of National Advertisers conference, as quoted by Ad Age’s Jessica Wohl. 

Campaign of the day: DoorDash has gotten some bad press lately, for a data breach that affected 4.9 million customers and for an uproar over its tipping policies. (The food delivery app has since stopped using customers’ tips to subsidize its delivery drivers’ pay.) As it turns a page, the brand has a new campaign out, including an ad from The Martin Agency that celebrates cuisine in all its diversity by tapping rapper Gift of Gab to rattle off a list of beloved dishes from pad thai to pork chops, Ad Age’s I-Hsien Sherwood writes. The tagline is “every flavor welcome.” 

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