Halloween 2019’s buzziest costumes: J. Lo, White Claw and a sexy Mister Rogers
Halloween — one of the only times of the year you get to be someone you’re not. And where do you turn to for inspiration? The National Retail Federation, which issues an annual survey on Halloween spending, estimates related spending in the U.S. on costumes and other items will hit $8.8 billion this year (impressive, but down slightly from $9 billion last year). According to this year’s NRF survey, social media is the top source of costume inspiration, with women tending to pluck their pop-culture ideas from Pinterest and men turning to YouTube. Elizabeth Rogers, a spokeswoman for Elmsford, N.Y.-based Party City, also cited the importance of online buzz, noting that in addition to the evergreen costumes such as witch, vampire and superhero, what’s trending on social media determines what’s on the shelves of the retail outlets.