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Autism Speaks revamps visual identity for 15th anniversary

Adage India 2020-02-11 10:31:00

“We wanted to be more reflective of that community across the spectrum and lifespan,” says Autism Speaks President and CEO Angela Geiger. “You’re an adult with autism a lot longer than you’re a child with autism.”

Autism Speaks also launched the “Year of Kindness” campaign today—an in-house initiative that aims to record one million acts of kindness toward people with autism by the end of 2020.

“We’ve moved from just pure awareness to understanding and acceptance. We thought the best anniversary present we could give was to create this ‘Year of Kindness,’” says Geiger. “We hope that this effort, together with our more inclusive identity, will fuel an atmosphere of kindness that can last for many more years to come.” 

Autism Speaks’ newest ads, also from Sons & Prophets, will highlight its “Year of Kindness” campaign in a bid to create “a kinder, more inclusive world for people with autism.”