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How bikini brand IIXIIST survived pandemic while Seafolly floundered

Courier Mail 2020-08-02 11:40:00

It has been a horror year for some of the country’s most iconic swimwear labels – but Aussie mum Rebecca Klodinsky is bucking that gloomy trend.

Ms Klodinsky founded her swimwear line Frankii Swim in 2013 at age 24 as a side hustle during her uni studies.

Since then, it has exploded in popularity even after two separate rebrands.

Today, it is known as IIXIIST and has evolved into a $7 million-a-year company, with Ms Klodinsky’s designs spotted on some of the world’s most famous women including Kim Kardashian, Rihanna and Hailey Bieber.

She told news.com.au her success came down to several secret weapons which had allowed the company to thrive while famous labels such as