Hyundai sizes up BMW with new Genesis GV80 SUV
Hyundai’s bold plan to take on European luxury brands will reach a new stage with the arrival of its Genesis GV80 luxury SUV in October.
Pitched at the likes of BMW’s X5, the Mercedes-Benz GLE and Audi Q7, the new Genesis GV80 is a large prestige SUV loaded with clever equipment.
Priced from $90,600 plus on-road costs in two-wheel-drive, 2.5-litre four-cylinder turbo form, the Genesis undercuts key luxury rivals on price.
All-wheel-drive traction for the 224kW/422Nm entry point adds $5000, a new inline 3.0-litre six-cylinder diesel engine with 204kW/588Nm costs $103,600 plus on-roads, and the range-topping 3.5-litre twin-turbo V6 petrol variant brings 279kW/530Nm punch for a further $5000, or $108,600 plus on-road costs.
The best-selling car in this class last year was BMW’s X5, a popular luxury SUV which attracted almost 3500 sales in 2019.
The cheapest Genesis is $12,300 cheaper than BMW’s entry-level X5, while the six cylinder turbo petrol model is about $14,000 cheaper than the equivalent BMW, and the six-cylinder diesel version is about $16,000 cheaper than the X5 30d.
Standard kit includes a leather-trimmed cabin home to a panoramic sunroof, 12-inch driver display, dual-zone climate control, heated and cooled front seats with electric adjustment, a powered tailgate and more.
Infotainment is accounted for by a huge 14.5-inch touchscreen display with wireless charging, sat nav, digital radio and a 21-speaker hi-fi system.
Safety gear includes 10 airbags, active cruise control, auto emergency braking, lane keeping assistance, rear cross traffic alert and much more.
All four models are available with an optional luxury pack that adds a hologram-like 3D effect digital dashboard, plus quilted Nappa leather trim, heated and powered rear seats, a heated steering wheel and driver massage function for $10,000. Metallic paint is free, while matt-effect paint is a $2000 option.
The entry-level two-wheel-drive variant has five seats, while all other models accommodate seven. Premium six-cylinder petrol and diesel models also get clever adaptive suspension and an electromechanical limited-slip differential.
Customers get a five-year warranty and five years or 50,000 kilometres worth of free servicing, as well as a valet and courtesy vehicle service. The brand promises to outdo rivals with what Genesis Motors Australia chief executive Jun Heo describes as an “all-inclusive ownership experience”.
But its growth has been tricky in Australia, reflected by a lack of physical outlets. Genesis has one flagship showroom in Sydney’s Pitt Street Mall, and a test drive centre in Parramatta.
Further showrooms for Victoria and Queensland are on the way, as is a replacement for the brand’s long-wheelbase G80 limousine.
Genesis sold 103 cars in Australia in 2019 – far less than almost 32,000 delivered by Mercedes, 23,300 by BMW, or 15,700 by Audi last year.
Originally published as Hyundai sizes up BMW with new SUV